The Sales Funnel For Effective Online Marketing
The sales funnel is an essential element of traditional marketing and business for ages. I have noticed that funnels for Internet business are becoming increasingly well-known.
The reality is that people want to know more about this marketing concept and how they can apply it to enhance their online business marketing efforts. Continue reading to learn more about the sales funnel and how it can be used to effective Internet marketing.
What is the Sales Funnel?
A marketing funnel is not an actual funnel. The term, "funnel", is used to describe and visualize the entire process of selling. Because it uses a wide entry way for potential customers "Unqualified Prospects" at the top, and an even smaller opening for converted sales in the middle, the funnel can be a precise comparison.
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At the top or entrance to the funnel are those who we may consider as "unqualified prospects" These are people who might require your services or products, but you have not yet contacted them. After several sales and offers you'll have customers who have bought your product or service.
Another reason why a lead-generation funnel concept is effective is the fact it allows you monitor potential customers at various stages in the expanded sales process. It is possible to predict the potential number of customers through the sales funnel, by knowing the numbers of prospects who are qualified throughout the process.
A sales funnel allows you to see exactly what and where your sales strategy is not working or succeeding, or if your campaign isn't getting enough potential customers somewhere in the process. This will allow you to choose exactly where you should focus your attention and work to keep sales at a required level, as well as, to fulfill marketing goals. It helps track and control the sales process of customers.
The Sales Funnel Top Front - End
The top of your sales funnel must be the most active component of your process. This area requires consistent testing. Your creativity and resources will only limit the number of front-end strategies you can create.
The primary goal of the front-end will be to attract potential clients and turn to buyers later on in the selling process.
A prospective client is "qualified" once they have signed up to the product or service you offer. This is when the prospective customer, or "Unqualified Prospect", becomes an "qualified lead. They've taken action which suggests they might be interested in your product or service.
You must drive targeted traffic on your blog, website or squeeze page for your front-end system to function. PPC adverts articles, banners, article marketing, PPC advertisements, social media (Google+ Twitter Facebook YouTube), YouTube, banners, blog posts, forum posting and many other sources are some of the most efficient methods and resources.
There are many methods to "qualify", the "Unqualified prospect". A squeeze page is among the most effective methods to "qualify" the prospects who are not qualified. It lets you provide something valuable that is relevant to your product or service, which customers can get at no cost or at a greatly reduced cost by requesting the email address they provide. There are a variety of products to choose from, including newsletters, videos, email courses ebooks, as well as related reports.
The front-end of your sales funnel is the point where prospects are drawn to your company. What about the back end?
The Bottom of The Funnel: The Back-End
The bottom or back end of the sales funnel is where the main profit and sales are made. It typically contains your highest priced products. These products would all be suitable for the same market, however they are delivered in different formats, such as audio, video and live interactions.
The main difference between front and back-ends lies in the kind of client as well as the cost of the product/service being provided.
It is true that only a tiny percentage, perhaps 1-2% of the people who enter your front-end will end up in your back-end. It's okay, because this small segment will be investing more money.
Although front-end products and services might be cheaper than $100, back-end services and products are usually priced at the range of hundreds to even thousands. This means that the bottom of the sales funnel or back-end, the main source of revenue for your Internet business. It is also the most reliable and stable area in the process of selling.
As I mentioned earlier the sales funnel could be as simple or complex as your imagination or resources permit.
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